COLORADO GARDEN & HOME SHOW GENERATES $55.6 MILLION ECONOMIC IMPACT IN DENVER

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COLORADO GARDEN & HOME SHOW GENERATES $55.6 MILLION ECONOMIC IMPACT IN DENVER

Study Finds Total Economic Impact of $55.6 million for 2016 Show, up from $38 million in 2005

DENVER (August 22, 2016) – Colorado Garden Foundation (CGF) announced today the results of its economic impact study for the 2016 Colorado Garden & Home Show, which reported a total economic impact of $55.6 million in Denver and resulting in 600 jobs annually.

Featuring exhibits over nine days, from more than 650 vendors covering everything from decks to hot tubs to house plants, the Colorado Garden & Home Show is the Rocky Mountain Region’s oldest, largest and most prestigious garden and home show. Attendees flock to the Convention Center every February for inspiration for their homes from the latest ideas and trends in landscaping, gardening and home improvement. The Show is owned and managed by the Colorado Garden Foundation, a nonprofit established in 1959.

“The annual Colorado Garden & Home Show has become a staple in the Denver community, driving thousands of attendees and resulting in significant positive impacts for Denver, said Richard Scharf, President & CEO of Visit Denver. “We look forward to the show each February, along with the organization’s Fall Home Show in September, and the many positive contributions these shows will continue to make for the Denver community for years to come.”

CGF retained BBC Research & Consulting (BBC) for the study, which evaluated the 2016 Show held at the Colorado Convention Center February 13-21, 2016. Data was collected from four sources: a survey of attendees during the show, a post-show telephone and online survey of attendees, an online survey of Show vendors, and data from the Show producer.

The study found that of the $55.6 million in economic impact generated from the show, $40 million of that total came from attendee spending with vendors. Additionally, nearly $1.8 million was generated in lodging, followed closely by parking and eating/drinking. The study also found that nearly 37,000 attendees of the 2016 Show were local (residing in the seven-county Denver Metropolitan area) and more than 9,000 were from outside the Denver Metro area.

“We were pleased to see that the Show’s economic impact is so significant, and that it is particularly beneficial for our vendors in terms of attendee spending during the show,” said Jim Fricke, Executive Director of Colorado Garden Foundation. “It’s also encouraging to see that from 1999, when our economic impact was about $22 million, to $38 million in 2005 to more than $55 million today, that we are continuing to grow as an event and provide increasing value to our attendees, vendors and community.”

The 2017 Colorado Garden & Home Show takes place February 4-12 at the Colorado Convention Center in Denver. CGF’s 2016 Colorado Fall Home Show will take place September 9-11, 2016, also at the Convention Center.

In addition to the economic impacts it generates from its two shows, Colorado Garden Foundation has awarded more than $7.2 million to more than 300 organizations in Colorado since the 1970s. To learn about CGF’s grants and scholarship program, please visit ColoradoGardenFoundation.org.

About Colorado Garden Foundation

Colorado Garden Foundation, a nonprofit corporation, 501(c)(3), provides funds for horticultural-related grants and scholarships for the benefit of Colorado. To date, the Foundation has awarded more than $7.2 million for horticultural projects and scholarships throughout the state. Colorado Garden Foundation presents the Colorado Fall Home Show focusing on home renovation, remodeling and sustainable living and the Colorado Garden & Home Show, the Rocky Mountain region’s largest, oldest and most prestigious consumer garden and home improvement show west of the Mississippi in February. For more information, visit ColoradoGardenFoundation.org, facebook.com/coloradogardenfoundation or Twitter @cogardenfdn